Based out of Hunt Valley, Maryland, Realty Tools, Inc. has experienced steady and consistent growth since its inception in 1988 and is today an industry leader in Internet-based marketing solutions for residential real estate professionals. Prior to 2001 the company offered only software products but now has over 100,000 users throughout North America on the Web-based product - ToolkitCMA™.
The Internet-based ToolkitCMA™ product provides branded marketing proposals for use with sellers and buyers. Special versions are available for all major franchises and many independent companies. Realty Tools, Inc. provides excellent ongoing support and program upgrades at no additional charge. Presentation customization service is available for an additional charge. All major real estate franchises and hundreds of independent companies throughout North America are benefiting from the Realty Tools, Inc. ToolkitCMA™ advantage
There are many competitors in residential real estate. Your challenge is to stand out from your competition. Your branded ToolkitCMA™ marketing proposals present your qualifications and the property data in an attractive uniform style. Your prospects will be impressed.
Your competition may use the generic CMA pages provided by the MLS combined with a letter on company letterhead plus marketing material in a variety of formats. This mismatched collection of documents presents a poor introduction to the potential client. This creates an opportunity for you!
You work hard to get clients - advertising, mailings, signs, cold calling, referrals, etc. When you finally get a good prospect you should present the best image possible.
Web-Based
Use ToolkitCMA from any Internet connected PC with Windows XP or later and Internet Explorer 6.0 or later. Presentations are saved on our servers so you can start a presentation at home and finish it at the office. Program updates are automatic.
MLS Interface
Downloaded property data and property photos are automatically merged into CMA documents. CMA data is presented in a variety of formats. You may select the format that works best for your specific prospect. All CMA formats maintain the consistent look and feel of the company branding.
Agent information merged automatically
Agent name, four variable contact fields and agent photo are stored for automatic merging into selected documents. Separate agent resume and customer references documents are included. Broker information is automatically merged where needed.
Branded presentations
Special presentations are available for all major franchises and many independent companies. Presentation customization services are available to create completely new branding or to add local company content to franchise presentations. An attractive standard presentation is available for independent brokers. Company logo with page treatment color coordination is provided at no additional charge.
Presentations for Sellers
Our presentations for use with sellers include:
Each presentation provides a variety of documents to choose from. CMA formats include:
Presentations for Buyers
Our presentations for use with buyers include:
Each presentation provides a variety of documents to choose from. Buyer tour formats include:
Presentations via email link
All presentations can be delivered to the prospect/client via email link. A PDF of the selected presentation is stored on Realty Tools’ servers. When your prospect clicks on the link in the email the presentation is delivered to your prospect’s computer. This process includes an email form where a unique message is composed for the prospect. A default message is stored for convenience.
Alert that email was accessed
When a presentation is delivered via email link our system monitors access to the link. You will receive an email notifying you whenever the email link was accessed.
Powerpoint presentation
The listing presentation is provided as a Microsoft PowerPoint compatible slideshow. A variety of slides including several property formats can be selected. Agent profile information, company information, prospect information and property data is automatically merged into the selected slides. The finished slideshow can be stored for later presentation in person or it can be sent to the prospect via an email link.
Easy to use
Any description of ease of use is subjective. Our customers tell us that our program is very easy to use. We think you will agree if you run our demo. The bottom line – if you are comfortable using a computer you will find ToolkitCMA very easy to use.
Walk-thru service and other help resources
We provide a variety of help resources to insure your experience with ToolkitCMA is productive. Our Walk-thru support is unique in the industry. We encourage users to call us for a one-on-one walk-thru of any application. There is no time limit for the session and there is no additional charge for the service. In addition to the Walk-thru we provide on-line multimedia tutorials that guide users through the complete process of creating a presentation.
On-going support
On-going support is included with our subscription fee. Our customer support representatives are available to answer your questions Monday through Friday from 9am until 6pm Eastern time. You can call our toll free 800 number to talk with a support representative or submit questions by email or fax. Frequently a representative is available to talk with you immediately. Even when we are busy with calls wait times rarely exceed 5 minutes. Email and fax inquiries are normally responded to within 2 hours during normal business hours.
A Comparative Market Analysis (CMA) is prepared by a REALTOR® to help determine the probable sales price of a property. A good CMA will take into account recent sales, pending sales, and current listings that are within the same neighborhood and have similar characteristics as the subject property.
ToolkitCMA is Web-based software that enables residential real estate professionals, from any compatible Internet-connected PC running Windows XP or later, to quickly and easily produce proposals, presentations with picture CMAs, and property flyers for all listing and selling occasions.
The MLS interface automatically merges downloaded property data and pictures into CMA documents with mapping. Branded custom packages are already available for all major franchises and many independents.
ToolkitCMA provides a robust menu of presentations for all listing and selling occasions as well as property flyers and email-able presentations. ToolkitCMA includes:
After any presentation or flyer is completed you have an option to email the presentation. If email is selected you are presented with an email form that contains your default message to the prospect which you can edit. Also included in the email is a link the user clicks to access the presentation. The presentation is stored on Realty Tools servers thus a large email attachment is not required. Whenever your prospect clicks on the link you will receive an email notifying you that your presentation was accessed by your prospect.
After any presentation or flyer is completed you have an option to save the presentation in PDF format. This feature is built-in to ToolkitCMA thus you do not need the full version of Acrobat to use the function. The free Acrobat reader is required to view the PDF.
ToolkitCMA includes a slideshow version of the listing presentation. You select which slides are desired from a list of available slides. The entry of prospect data and merging of property data works just like the printed listing presentation. If you are creating a printed presentation to leave behind and a slideshow for presentation the data entered for the printed presentation is automatically carried over to the slideshow. Either the free Powerpoint viewer or the full Powerpoint software is required for this application.
ToolkitCMA includes a slideshow version of the listing presentation. You select which slides are desired from a list of available slides. The entry of prospect data and merging of property data works just like the printed listing presentation. If you are creating a printed presentation to leave behind and a slideshow for presentation the data entered for the printed presentation is automatically carried over to the slideshow. Either the free Powerpoint viewer or the full Powerpoint software is required for this application.
Realty Tools, Inc
1-800-828-0970
2 Beechmere Lane
Hunt Valley, MD 21030
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